Marketing

Email campaigns, automations, and customer segments.

Subscribers+38 this week
4,280
Avg open rateindustry: 22%
48%
Active automations
4
Revenue from emaillast 30 days
$8,420

Automation flows

Triggered emails that run on autopilot.

Active
Welcome series

3 emails over 7 days when a customer signs up

When: New signup
Active
Birthday treat

$5-off coupon sent on customer's birthday week

When: Birthday
Active
We miss you

Re-engagement after 60 days inactive

When: Inactivity
Active
Custom cake follow-up

Asks for review 3 days after pickup

When: Cake delivered

Recent campaigns

CampaignAudienceRecipientsOpenClickStatus
Mother's Day Sundae Special
Broadcast · Apr 28
All customers4,28042%8.4%Sent
New Pistachio Flavor Launch
Broadcast · Apr 22
Past 90 days2,14051%12.1%Sent
VIP Custom Cake Preview
Broadcast · May 3
VIP segment186——Scheduled
Summer Catalog 2026
Broadcast
All customers4,280——Draft
Welcome Series
Automation
New signups14268%22%Active
Birthday Treat — $5 off
Automation
Birthday this week3874%31%Active
We Miss You — 60 day inactive
Automation
Inactive 60+ days41228%6%Active
Post-purchase Thank You
Automation
Order complete1,82062%14%Active

Segments

VIP customers
186
New (last 30 days)
142
Custom cake buyers
312
Wholesale accounts
28
Birthday this month
96
Inactive 60+ days
412